Basketball represents something different to everyone. But the love for it is what bonds us.

From the pros to local pickup, team managers to high school stars, we are all connected by the greatness of this game and it’s positive impact on our lives. HoopLove is about that common thread that we share.

...builds character, forms relationships, [and] acts as a bridge between race and class

HoopLove is about that common thread that we share. builds character, forms relationships, it acts as a bridge between race and class. It creates opportunities and opens doors.

 

To all those who understand that it’s much more than just a game, this brand was made for you.