HOOPCULTURE X AMIR KHAN:
BOOMING FO THE CULTURE
Hoop Culture & Amir Khan Unveil First-Ever NIL Merch Line by a Team Manager — Redefining the Sidelines
Orlando, FL – September 17th 2025
Amir gained viral fame during March Madness for leading the team onto the court pregame rapping one of his favorite songs "In & Out" by Lud Foe! This led him to become the first manager to sign NIL deals, including partnerships with Buffalo Wild Wings, Insomnia Cookies, and TickPick.
“Partnering with Hoop Culture... is for the dreamers, the grinders...”
Amir Khan
Hoop Culture, the global basketball lifestyle brand, today announced an exclusive NIL collaboration with Amir Khan, the trailblazing team manager and viral sensation redefining influence beyond the court. Khan captured national attention during the NCAA Tournament while at McNeese State, where his electrifying boombox walkouts went viral and turned him into a cultural phenomenon. But his impact didn’t stop there: he became the first team manager in college basketball history to sign NIL deals, proving that the power of basketball culture extends far past the players.
Now with NC State’s men’s basketball program, Khan continues to inspire with his charisma, creativity, and undeniable presence. His partnership with Hoop Culture will debut a limited-edition collection that embodies his journey, blending style, storytelling, and the energy of the game.
“This isn’t just about fashion — it’s about changing the narrative... and this collaboration celebrates that spirit.”
Mike Brown, President of Hoop Culture
The Amir Khan x Hoop Culture Collection features premium, co-designed apparel and accessories, rooted in authenticity and made for those who lead with presence — whether on the hardwood, on the sidelines, or in the stands.
“This isn’t just about fashion — it’s about changing the narrative,” said Mike Brown, President of Hoop Culture. “Amir’s influence shows that basketball culture belongs to everyone who brings energy to the game. He’s a pioneer, and this collaboration celebrates that spirit.”
“I’ve always believed the culture around the game is just as important as the game itself,” said Khan. “Partnering with Hoop Culture lets me turn that vision into something real. This drop is for the dreamers, the grinders, and the ones who know the sidelines are just another type of front row.”
The collection will launch exclusively on hoopculture with early access for subscribers and Khan’s supporters. Stay tuned to @hoopculture and @amirkhan82 for drop dates, behind-the-scenes content, and limited release details.