Orlando, FL – September 02, 2025 — Hoop Culture, the global basketball lifestyle brand, proudly announces James Taylor as the newest Culture Connector™, further cementing its mission to inspire, empower, and elevate basketball culture worldwide.

James Taylor is more than an athlete—he’s a leader, professional, and role model. With a strong background in basketball and business, Taylor has dedicated his career to building bridges between sports, community, and opportunity. His commitment to excellence both on and off the court aligns seamlessly with Hoop Culture’s guiding mantra: “Heard First. Seen Second. Respected Always.”

As a Culture Connector™, Taylor will play a pivotal role in expanding Hoop Culture’s presence across communities, teams, and brands. His unique ability to motivate youth, engage with athletes, and spark cultural impact will help drive Hoop Culture’s vision of creating a global ecosystem where basketball is more than a game—it’s a lifestyle.

“Becoming a Culture Connector with Hoop Culture means more than a partnership—it’s a responsibility. Basketball gave me so much, and now I get to give back by helping create opportunities and inspiring the next generation. I’m honored to represent a brand that embodies the culture we all live and breathe.”
— James Taylor

“James embodies everything Hoop Culture stands for—passion, leadership, and authenticity. His influence will help us connect with players and communities in a powerful way. We’re thrilled to have him join the Hoop Culture family.”
— Mike Brown, CEO of Hoop Culture

Hoop Culture continues to expand its legacy through innovative apparel, team partnerships, NIL deals, and its growing network of Culture Connectors™ who represent the heartbeat of basketball worldwide.

For more information, visit www.hoopculture.com or follow @hoopculture on social media.

Mike Brown
CEO, Hoop Culture