At Hoop Culture, we’re proud to collaborate with organizations that embody excellence, leadership, and an unwavering commitment to player development. One of our standout partners is Michael Rossetti, founder and director of Rossetti Basketball and DEVELUP, two Long Island–based programs transforming the basketball landscape through skill, discipline, and community.
About Michael Rossetti
With over 20 years of professional coaching experience, Michael Rossetti has earned a reputation as one of the most innovative minds in youth and collegiate basketball development. His philosophy blends technical precision, creativity, and leadership growth—helping players evolve into confident, well-rounded athletes prepared for every level of competition.
Through Rossetti Basketball, he’s built more than a training program—he’s built a movement. His curriculum focuses not only on mastering fundamentals and game intelligence but also on developing the mental toughness and character needed to succeed beyond the court.
Rossetti Basketball: The Blueprint for Player Growth
Rossetti Basketball’s training system is rooted in structure, detail, and personal attention. Every session is designed to sharpen fundamentals, enhance technique, and improve in-game decision-making. Players don’t just train—they learn how to compete, communicate, and lead.
This holistic approach ensures that athletes leave the gym with more than skills—they leave with confidence and a renewed sense of purpose.
DEVELUP: Building Teams That Inspire
Working hand-in-hand with Rossetti Basketball, DEVELUP provides a complete team experience where athletes are supported, challenged, and inspired to grow. Guided by values of community, excellence, and commitment, DEVELUP instills leadership and teamwork into every season—Fall, Winter, Spring, and Summer.
Through this model, players are not only improving their games but also learning what it means to contribute to something bigger than themselves.
“Hoop Culture has been our ONLY uniform source for the DEVELUP team program,” says Rossetti. “The product ensures that our DEVELUP players feel proud and confident representing our brand in competitive play. With their exceptional customer service and creative approach to uniform design, we feel valued as a customer and our input is welcomed. Mike and his team make the process seamless, while the high-quality, professional gear embodies what our brand stands for. This partnership helps us reinforce the values of community, excellence, and commitment that are central to our program.”
A Shared Vision for the Future
At Hoop Culture, we believe in empowering programs that elevate the game through passion and purpose. The partnership with Rossetti Basketball and DEVELUP represents exactly that—authentic leadership, high standards, and an unrelenting drive to make a difference in players’ lives.
“Working with Michael Rossetti has been a true blessing! His attention to detail and hard work is what truly separates him. He has been able to build a quality program and an amazing brand. I am so proud of what he has built and look forward to the future.”
— Mike Brown, Founder & President, Hoop Culture
About Hoop Culture
Founded in 2010 and headquartered in Orlando, Florida, Hoop Culture is a basketball-inspired lifestyle brand dedicated to authenticity and performance—serving players, teams, and fans around the world. From custom uniforms to premium backpacks and apparel, Hoop Culture continues to unite the basketball community through quality, creativity, and culture.